Founded in 2016 in the vibrant city of Yerevan, Armenia, Dajeli is more than just a clothing brand – it’s a daily celebration of personal expression and artistic vision. Our journey began with a simple yet profound belief: fashion is one of the most accessible and powerful forms of art, accompanying us through every moment of our lives.
Every outfit tells a story. Make yours about yourself
Anjel Darchinyan, the creative force behind Dajeli, brings a unique perspective to the world of fashion. Born and raised in Yerevan, Anjel’s passion for art and design led her on an inspiring journey. After completing her Bachelor’s degree in Fashion Design at Yerevan State Academy of Fine Arts, she pursued her dreams in the fashion capital of the world, Milano. At the prestigious Istituto Marangoni, Anjel honed her skills and expanded her creative horizons, earning a Master’s degree in Fashion Design.
Upon returning to her beloved Yerevan in 2016, Anjel founded Dajeli with a vision to blend her Armenian heritage with contemporary, minimalist design. This fusion creates pieces that are not just clothing, but wearable art that resonates with fashion enthusiasts worldwide.
At Dajeli, we believe that each day presents a new opportunity to express yourself. Your outfit is your canvas, and you are the artist. We embrace the idea that fashion is a powerful form of communication – a silent yet eloquent way to tell your story to the world.
We understand that, consciously or not, your outfit always conveys a message about you. That’s why we create pieces that empower you to choose your message wisely and express it beautifully. Whether you’re seeking order in chaos or adding a touch of spontaneity to structure, Dajeli offers a perfect blend of basic pieces and eye-catching statement elements.
Dajeli is committed to crafting collections that are visually striking and thoughtfully designed. We pay meticulous attention to detail, fabric, and form, ensuring that each piece not only looks remarkable but also feels empowering to wear.
In 2023, we proudly opened our first flagship store in Yerevan, marking a significant milestone in our journey. As we continue to grow, our aspiration is to expand our influence globally, captivating a diverse audience with our unique blend of minimalism and contemporary style.
Join Us in the Art of Daily Fashion
We invite you to explore the world of Dajeli, where every garment is an opportunity to express your individuality. Let your outfit tell your story, set your mood, and showcase your personal art to the world. With Dajeli, you’re not just wearing clothes – you’re curating your daily masterpiece.
Choose wisely, dress artfully, and let your style speak volumes with Dajeli.
